While I strongly recommend that everyone who wants a strong presence online for a successful business needs to update their profile pictures (first to be more consistent across sites and second to genuinely reflect who they are and what they do) a follow-up question always comes up: How often should I update my profile photos?
As a very loose rule of thumb, I would say that changing your profile picture more than once every week is too often, and less than once every two years is too seldom.
From a personal and social perspective, having an updated profile picture indicates to others that you are active on social media.
Have you ever noticed that people who have an updated, professional, and consistent profile picture seem more organised than those who do not? In my opinion, these days, a social media profile picture is equivalent to what an ‘appropriate job interview outfit’ was 20 years ago. Appearances can speak volumes.
Another great thing about updating your profile photo is that notifications of this update are pushed up to your network by most of the social platforms and are rated with higher importance than other content.
Therefore, in summary, I think updating your profile picture should be part of your social media strategy and needs to be done every 2-18 months.