For some of you, the question might actually be…what even is a Personal Brand?
It’s often not the first thing you think about when you start a service-based business.
Most of you will probably have an idea about what ‘Branding’ is, i.e the process of having your brand brought to life, like colours, logos, marketing strategies, etc.
But do you actually know what a brand is?
In essence, your brand is your PROMISE. It’s what your clients come to expect from you.
And one thing to know about your personal brand is that you already have one! Whether it’s deliberate or not you’re already putting out lots of stories and information about you and your business every day, both online and offline.
This means that your audience will have an opinion about you whether you want them to or not!
So, wouldn’t you rather that opinion of you be one that you’ve curated? A deliberate decision from you? An intentional delivery of your message?
If this is blowing your mind right now how about giving the concept a little experiment?
Go ask 5 people in your audience to describe you in 3 words. If there are any common themes that come out, that’s the core message/feeling that you’re putting out there!
Sometimes it’s easy to get caught up in the details of what YOU want your brand to be. But it’s equally so important to remember that your personal brand is what OTHER PEOPLE SAY about it when you’re not in the room.
So, focus on that.
P.S If you need help creating the curated image/visual message of your brand, feel free to DM me.