I’ve definitely been there! 🙋🏻♀️
Whether it’s because you’re too busy or lacking content inspiration, I think, at some point, most business owners go through a bit of a “posting block”.
So I thought I’d share a few tips that might help get you back on the content creation if you’ve been struggling lately:
💥 Do a brain dump of all your content and caption ideas. Just write your ideas down on paper, and as you write, think about your dream clients and what they need or would want to learn from you. I get inspiration for social media posts from everyday life, so I always carry a little notebook with me to write them. But your phone can work too.
💥 Batch your content a week or two in advance. Initially, I hesitated about batching and worried my words would seem too forced. But actually, having some content ready and waiting to post has freed me up to be more creative. It’s eased my stress, knowing I always have something to use if inspiration doesn’t naturally come.
💥 Hire a Brand Photographer so you have a library of beautiful on-brand images that you can quickly and conveniently choose from. (You probably knew I was going to say this, right?!) But in all honesty, having a bank of photos ready to use is going to SAVE YOU SO MUCH TIME! There’ll be no more searching your laptop looking for old pictures to reuse, no more nagging your partner or kids to take “just one more photo”, and no more trying to figure out your camera or phone settings or spending endless time setting up scenes to only capture just one photo.
Whilst a brand shoot may be an investment now, in the long run having a tonne of brilliantly on-brand visual content will not only pay off in saving you time, but it’ll elevate the look of your business and help you to attract your ideal clients.
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