I don’t have a physical product why do I need personal brand photos?

🤔 I don’t have a physical product why do I need personal brand photos?

This is one of the typical comments I get from businesswomen with services-based businesses.

😲Well, let me tell you this: If you have a services-based business, your product is your gift, and it needs to be shared. Your talking, you showing up online, your talent are the product that brings value to others and the world. YOU are the cause for people choosing your service.

🙎‍♀️So yes, you do have a product, and that’s YOU. You are your business product.

📷Therefore, your personal brand photos need to be of YOU, showing your clients who you are, what you do, how you do it and where you do it.

How do you find your clients?

This question comes up often when I talk to other business owners, so I thought, why not write a post about it as it might help you start your dream business or level it up. Here are my three steps for how I find my clients and how I grow my business.

👉Networking: For those that don’t know me well, I’m not originally from Scotland, so when I started my photography business, I didn’t have any family or friends- business owners to recommend my services. So, I started going to as many networking events as possible. No, it was not easy, especially for an extroverted introvert like me, but trust me, it becomes easier over time and with practice. There are many excellent networking groups out there, find a few that are just right for your business and stick with them. But don’t expect to gain instant clients. Networking is for building connections and relationships that in the future will help you to get clients.

👉Consistent Online Presence: Again, for someone like me that didn’t have a client database in this country, consistently showing up online and networking brought me visibility. People got to know who I’m and what I do. By being consistent, I don’t mean posting seven days a week. For some people, that can be seven days a week, and for some, once a week. You just need to decide what works best for you and stick to it. The importance’s to showing up online consistently. And again, this is not an overnight process. It took me a few years to be where I’m now, and I still have work to do.

👉Word of Mouth-Recommendations: This is the biggest for me. But, to reach this step, I needed to network first and be online visible so people could get to know me and start trusting me enough to recommend me, either in person or online, to their friends, family, or clients.

All three steps are connected, and I know this is a long process of starting or growing a business, but I prefer it this way. Think of it as a marathon, not a sprint. I like having lifetime clients rather than one-time clients. What about you? How would you answer the question: “How do you find your clients?” to help someone start or grow their business.

A few tips on how to get the most out of your Personal Brand Photoshoot

 

👉Have a pre-shoot consultation with your chosen photographer. This should cover your story, your why, your brand mission and values, who your ideal client is, and what you want them to see. What your service or product is, and how does it help your ideal client.

👉Ensure your chosen photographer has the same visual ideas as you. As part of your pre-shoot consultation, ensure you do a visual exercise with your photographer to make sure you are both on the same page regarding what your end images should look like. The feel, the tone, the light, the style.

👉Look and feel your best. When it comes to wardrobe, choose an outfit that will make you feel confident but comfortable and will assist in telling the story of who you are. Consider hiring a professional hair/makeup artist for your personal brand photoshoot. A pro will be able to help you really shine in front of the camera and accentuate your best features, all while making sure you come across the way you want to.

👉 Do some self-development on the morning of your photoshoot. Make sure you do some self-development on the morning of your photoshoot. Watch or listen to something inspirational or motivational. Listen to your favourite music as you are getting ready. It will really help with your energy, and how you feel will come across in your images.

🙋Once you’ve done the work to know the story you’re trying to tell and the vision you’re striving to create, your Personal Brand Photoshoot will fit right into place. If you feel prepared, confident, capable, and beautiful, all of those qualities will shine through in your photos and help refine your brand.

👇Let me know in the comments below what was the best part of your last Brand photoshoot.

Your headshot doesn’t have to be stiff or boring

I see a lot of people think the idea of headshots is old and out of date. As a photographer that offers both headshots and branding photoshoots, I can assure you that professional headshots are still very much needed and expected from professionals in their respective industries. ⠀
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But your headshot doesn’t have to be stiff or boring. As a businesswoman, you don’t have to pose in masculine ways to be taken seriously. You can totally wear the clothes, jewellery, and colours that you love and looks good on you and still show up as polished and professional.
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Your headshots are one of the easiest and most effective ways to level up your professional profile online and I want to help you with that!

“But they are just photos”

 

How many times have you thought about this when a photographer talks about their work/photos. Be honest and admit to yourself. And don’t worry you are not the only one.

Even though we live in a digital era where mostly everything is online, so many business owners underestimate the power of the image

I can talk I lot on this topic but for now, here are three facts about why your brand images are not just photos:

👉They are your business/brand window shop. With most businesses online now, your social media accounts become your shop, and our photos are your window shop. Clients will stop and look at your window shop/photos before they decide if they want to enter your store/read your post.

👉They are your visual voice. With your brand photos, you will send your brand’s message faster about what you do. Research shows that your brand photos will reach your clients 60 000 times faster than a written post. But together, photos and words can be your brand’s powerhouse.

👉But, one of the most significant benefits is that they are your confidence buster. When you find the right photographer, even if you are not confident in front of the camera, with their help you will create images that you will love. When you love your photos, you defiantly will post them with confidence and often. The more you share them on social media, the more you will become confident in showing up online for your business. The more you show up, the more you become visible and grow your business.

Those are just a few of the benefits of your Brand photos for you and your business and trust me, they are many, many more.

So, NO they are not just photos. In a nutshell, they are your tool for growing your business.

Should I invest in a Personal Brand Photoshoot?

As small business owners, it can sometimes feel like there’s more money going out than coming into our business! So how do you decide what to invest in, to help you bring more sales in and grow your business?⁠


Ask yourself, is this going to help you connect with new clients, and potentially bring in more sales?
If the answer is yes, then booking a Personal Brand photoshoot, should be on your priority list.

⁠Personal brand photos can help you be visible, attract the right clients, connect with them, and grow your business, which will, in turn, help you make more money.

You will never regret investing in your own business and being proud of the image you project out to the world.

Book a chat with a photographer that you like and admire their work and start working together on growing your business.


And if that’s me, then let’s chat.

 

“I’m too old to start a new business”. Does that sound familiar?

Very often, after we hit our 40s, 50s or 60+, we dream of starting our dream business, but we tell ourselves that we are too old to do that or worse, others tell us that.

Well, let me tell you, you are never too old.

All those negative thoughts are in our own heads. And I know all this because as a Personal Brand Photographer for Women, I have met women of all ages doing their thing and creating their own business reality. And guess what, I’m as well one of these women.

I was 43 when I founded my photography business. My motivation? Being my own boss, creating through photography, helping others achieve their dreams, and the best of all working my hours around my family. Let me tell you honestly, it wasn’t an easy start, as I was so stuck in my own head telling myself that I’m too old to start a new business (again) and in a new country (again). You see, before my photography business, I had a few different, profitable businesses in a different country (not in my home country either but in my husband’s).

Somehow, I picked up my courage and started working very slowly, towered starting my photography business. I was determined, and the desire to have a business that I love was enough to push all the negativity to one side and go for it. I love the fact that I have become a positive role model for my kids too. My business is my passion, which keeps me focused and driven, and with that, I showed my kids that good thing happen if you keep going and not quit when the going gets tough.

After three years of ups and downs and throughout the pandemic when I couldn’t work at all, I can truthfully tell you that right now, I’m on the right path. My business is growing more and more by the day. And no, still, it’s not easy, but I absolutely love what I do, and the hard work is paying off. I’m proud of my story, and I am proud of the brand I am building.

AND the best part? I get to help other talented, amazing women on their business journey.

SO, IF I CAN DO IT, YOU CAN TOO.
AGE IS JUST A NUMBER, NOTHING MORE.

 

Have you ever thought about what your Personal Brand is?

For some of you, the question might actually be…what even is a Personal Brand?

It’s often not the first thing you think about when you start a service-based business.

Most of you will probably have an idea about what ‘Branding’ is, i.e the process of having your brand brought to life, like colours, logos, marketing strategies, etc.

But do you actually know what a brand is?

In essence, your brand is your PROMISE. It’s what your clients come to expect from you.

And one thing to know about your personal brand is that you already have one! Whether it’s deliberate or not you’re already putting out lots of stories and information about you and your business every day, both online and offline.

This means that your audience will have an opinion about you whether you want them to or not!

So, wouldn’t you rather that opinion of you be one that you’ve curated? A deliberate decision from you? An intentional delivery of your message?

If this is blowing your mind right now how about giving the concept a little experiment?

Go ask 5 people in your audience to describe you in 3 words. If there are any common themes that come out, that’s the core message/feeling that you’re putting out there!

Sometimes it’s easy to get caught up in the details of what YOU want your brand to be. But it’s equally so important to remember that your personal brand is what OTHER PEOPLE SAY about it when you’re not in the room.

So, focus on that.

P.S If you need help creating the curated image/visual message of your brand, feel free to DM me.

 

 

Did you know that we process images 60,000 times faster than words?

Here’s the science bit…

Our brains react faster or more immediately to visuals (photos). Psychologist Albert Mehrabian demonstrated that 93% of communication is nonverbal. Some research shows that we process visuals 60,000 times faster than text. More studies find that the human brain breaks down image elements immediately, while language takes longer to process.

Have you ever wondered why phone numbers are made up of seven digits? It is because words are processed by our short-term memory, retaining only seven bits of information at a time. Hook your words with a stand out the brand image to make your impact and etch your message into the long term memory of your audience.