Category: Blog

Did you knew that you can educate your clients about the services you offer with your personal brand photos

Personal brand photo by Ema P Photography done in Glasgow

Creating a gallery of personal brand photos is a great way to showcase your services and educate your clients about what you offer. Here are some tips for creating a gallery that will highlight your expertise and attract potential clients:

 

 

 

👉 Choose images that represent your coaching services: Select photos that represent the coaching services you offer, such as one-on-one coaching sessions, group workshops, or online courses.

👉 Show results: Include photos that demonstrate the positive results of your coaching services, such as happy clients, successful outcomes, or positive feedback.

👉 Include lifestyle shots: Lifestyle shots can help potential clients envision themselves working with you and give them a better sense of your coaching style and personality.

👉 Highlight your coaching philosophy: Your coaching philosophy is a key part of your personal brand, so make sure your gallery includes photos that showcase your approach and values.

👉 Use captions to educate: Use captions to provide additional information about each photo and explain how it relates to your coaching services. This will help educate potential clients about what you offer and why they should work with you.

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Raise your hand if you have a hard time posting consistently on social media?

Personal brand photo by Ema P Photography done in Edinburg

 

 

I’ve definitely been there! 🙋🏻‍♀️

 

Whether it’s because you’re too busy or lacking content inspiration, I think, at some point, most business owners go through a bit of a “posting block”.

 

 

 

 

So I thought I’d share a few tips that might help get you back on the content creation if you’ve been struggling lately:

💥 Do a brain dump of all your content and caption ideas. Just write your ideas down on paper, and as you write, think about your dream clients and what they need or would want to learn from you. I get inspiration for social media posts from everyday life, so I always carry a little notebook with me to write them. But your phone can work too.

💥 Batch your content a week or two in advance. Initially, I hesitated about batching and worried my words would seem too forced. But actually, having some content ready and waiting to post has freed me up to be more creative. It’s eased my stress, knowing I always have something to use if inspiration doesn’t naturally come.

💥 Hire a Brand Photographer so you have a library of beautiful on-brand images that you can quickly and conveniently choose from. (You probably knew I was going to say this, right?!) But in all honesty, having a bank of photos ready to use is going to SAVE YOU SO MUCH TIME! There’ll be no more searching your laptop looking for old pictures to reuse, no more nagging your partner or kids to take “just one more photo”, and no more trying to figure out your camera or phone settings or spending endless time setting up scenes to only capture just one photo.

Whilst a brand shoot may be an investment now, in the long run having a tonne of brilliantly on-brand visual content will not only pay off in saving you time, but it’ll elevate the look of your business and help you to attract your ideal clients.

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Do personal brand photos help sell your services online

Personal brand photo by Ema P Photography done in Edinburgh

 

Absolutely. Personal brand photos can be very helpful for selling your services online. When you have high-quality-on-brand-with-purpose personal brand photos that show your personality, style, and expertise, you can use them in various ways to help promote your services and build trust with potential clients.

 

 

 

 

Here are some ways personal brand photos can help you sell your services online:

👉 They make you more relatable: Personal brand photos can help potential clients see you as a real person, not just a business. This can make you more relatable and approachable and encourage people to reach out to you.

👉 They build trust: High-quality-on-brand-with-purpose personal brand photos can help you to build trust with potential clients. They show that you take your business seriously and that you’re willing to invest in your image. This can help create a sense of professionalism and trustworthiness, making people more likely to choose your services.

👉 They create a consistent brand identity: When you use personal brand photos consistently across your website, social media profiles, and other online platforms, it can help to create a consistent brand identity. This can make your brand more recognizable and memorable, which can help to attract more clients over time.

👉 They showcase your expertise: Personal brand photos can be used to showcase your expertise and skills. For example, you could use pictures of yourself working on a project, speaking at an event, or teaching a class. This can position you as an expert in your field and make you more attractive to potential clients.

👉 Overall, personal brand photos can be a valuable asset for selling your services online. They can help to make you more relatable, build trust with potential clients, create a consistent brand identity, and showcase your expertise.

 

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Do you ever ask yourself how you can create a Personal Brand that’s both effective and authentic?


Here are three ways to create a strong Personal Brand to help you jump-start your business success!

👉 Be true to yourself

It may seem obvious, but when you’re crafting a personal brand, you need to focus mainly on yourself. Your image, voice, and presence are all that matter. When you’re true to yourself, and try to be as much authentic as you can, people will notice. And more often than not, they’ll like what they see!
In addition, make sure you have a clear voice. Your voice, visual and written, should be consistent, focused, and recognizable. Creating a message and getting that message across clearly to other people in an authentic and unique way, will help you be more understood and appreciated.

👉 Pay attention to your online image

Did you know people will search for your social media profiles before they even consider doing any business with you? If you’re not sure what your online presence looks like, it’s time to do a sweep of all your social media and online activities, to make sure they match up with your brand and paint you in the best light. Staying on top of it and going back through those social media feeds with a fine-tooth comb will help you have a better image, and therefore a more cohesive and professional personal brand.

👉Market yourself

Personal branding is all about marketing yourself properly… And one way to do this is be as relatable and personable as possible! Be active on the social media platforms you think are relevant to your brand. Reminding people that you’re just as human as they are will help them relate and gravitate toward your brand. In addition, make sure the narrative you’re presenting is consistent, unique, and personable. Focus on putting your authentic self out there, and your brand will undoubtedly resonate.

If you’re unsure of whether or not you should focus on curating your brand image, try to remember that sending the right message online can help boost your business by attracting the right clients for you!

Get your voice heard, be more visible and put yourself out there and don’t forget to be yourself.

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I don’t have a physical product why do I need personal brand photos?

🤔 I don’t have a physical product why do I need personal brand photos?

This is one of the typical comments I get from businesswomen with services-based businesses.

😲Well, let me tell you this: If you have a services-based business, your product is your gift, and it needs to be shared. Your talking, you showing up online, your talent are the product that brings value to others and the world. YOU are the cause for people choosing your service.

🙎‍♀️So yes, you do have a product, and that’s YOU. You are your business product.

📷Therefore, your personal brand photos need to be of YOU, showing your clients who you are, what you do, how you do it and where you do it.

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A few tips on how to get the most out of your Personal Brand Photoshoot

 

👉Have a pre-shoot consultation with your chosen photographer. This should cover your story, your why, your brand mission and values, who your ideal client is, and what you want them to see. What your service or product is, and how does it help your ideal client.

👉Ensure your chosen photographer has the same visual ideas as you. As part of your pre-shoot consultation, ensure you do a visual exercise with your photographer to make sure you are both on the same page regarding what your end images should look like. The feel, the tone, the light, the style.

👉Look and feel your best. When it comes to wardrobe, choose an outfit that will make you feel confident but comfortable and will assist in telling the story of who you are. Consider hiring a professional hair/makeup artist for your personal brand photoshoot. A pro will be able to help you really shine in front of the camera and accentuate your best features, all while making sure you come across the way you want to.

👉 Do some self-development on the morning of your photoshoot. Make sure you do some self-development on the morning of your photoshoot. Watch or listen to something inspirational or motivational. Listen to your favourite music as you are getting ready. It will really help with your energy, and how you feel will come across in your images.

🙋Once you’ve done the work to know the story you’re trying to tell and the vision you’re striving to create, your Personal Brand Photoshoot will fit right into place. If you feel prepared, confident, capable, and beautiful, all of those qualities will shine through in your photos and help refine your brand.

👇Let me know in the comments below what was the best part of your last Brand photoshoot.

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Your headshot doesn’t have to be stiff or boring

I see a lot of people think the idea of headshots is old and out of date. As a photographer that offers both headshots and branding photoshoots, I can assure you that professional headshots are still very much needed and expected from professionals in their respective industries. ⠀
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But your headshot doesn’t have to be stiff or boring. As a businesswoman, you don’t have to pose in masculine ways to be taken seriously. You can totally wear the clothes, jewellery, and colours that you love and looks good on you and still show up as polished and professional.
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Your headshots are one of the easiest and most effective ways to level up your professional profile online and I want to help you with that!

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“But they are just photos”

 

How many times have you thought about this when a photographer talks about their work/photos. Be honest and admit to yourself. And don’t worry you are not the only one.

Even though we live in a digital era where mostly everything is online, so many business owners underestimate the power of the image

I can talk I lot on this topic but for now, here are three facts about why your brand images are not just photos:

👉They are your business/brand window shop. With most businesses online now, your social media accounts become your shop, and our photos are your window shop. Clients will stop and look at your window shop/photos before they decide if they want to enter your store/read your post.

👉They are your visual voice. With your brand photos, you will send your brand’s message faster about what you do. Research shows that your brand photos will reach your clients 60 000 times faster than a written post. But together, photos and words can be your brand’s powerhouse.

👉But, one of the most significant benefits is that they are your confidence buster. When you find the right photographer, even if you are not confident in front of the camera, with their help you will create images that you will love. When you love your photos, you defiantly will post them with confidence and often. The more you share them on social media, the more you will become confident in showing up online for your business. The more you show up, the more you become visible and grow your business.

Those are just a few of the benefits of your Brand photos for you and your business and trust me, they are many, many more.

So, NO they are not just photos. In a nutshell, they are your tool for growing your business.

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Should I invest in a Personal Brand Photoshoot?

As small business owners, it can sometimes feel like there’s more money going out than coming into our business! So how do you decide what to invest in, to help you bring more sales in and grow your business?⁠

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Ask yourself, is this going to help you connect with new clients, and potentially bring in more sales?
If the answer is yes, then booking a Personal Brand photoshoot, should be on your priority list.

⁠Personal brand photos can help you be visible, attract the right clients, connect with them, and grow your business, which will, in turn, help you make more money.

You will never regret investing in your own business and being proud of the image you project out to the world.

Book a chat with a photographer that you like and admire their work and start working together on growing your business.

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And if that’s me, then let’s chat.

 

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