Ever had that feeling? Sometimes the need to constantly create original content can really make it feel like a chore. But, I have a solution for you.

With a Personal Branding Photo Session, you will come away equipped with a whole set of authentic images that are totally “on brand”. Not only beautiful Images but as well images that represent who you are and what you do. All yours! No more endless scrolling through stock images.

Wouldn’t that feel nice?!⠀

If you don’t have them already let’s chat and see how I can help you promote your business.



Did you know that they are 5 online places where we appear with our profile photos?

With your profile photo, not only do you appear on our main social media page as in our profile photo, but you also appear in a few more different places online?

Here are five.

1. In The news feed of our followers – every time we change our profile photo it will appear on our follower’s news feeds

2. In the Posts on our page’s Timeline – every time we post something your profile photo will appear next to it

3. Replies in comments on our posts – it will appear every time we reply to a question or comment

4. The Cover photo on our Timeline – it appears next to our cover photo on Facebook and LinkedIn

5. Comments and posts we make on other pages – it will appear every time we comment or post on someone else social media account

Creating a good profile picture will make collaborating with others easier, especially if we haven’t met them yet because.

If you need help creating the right profile photo, that will represent who you are and what you do, feel free to book a chat with me at ema.p.photography@gmail.com and will go from there.




3 Steps That Are helping Me as A Mum And Solopreneur Juggling Between Family Life And Business

As a mum and solopreneur juggling between family life and business, it is not easy, but I have 3 steps that are helping me to manage and do that as smoothly as possible.

  1. Firstly, I Schedule my Time. I block out chunks of time every day for each “hat” that I’m wearing. With one word I become more organized.

2. I Complete Tasks in Batches.

3. And lastly, I Automate as Much as I Can in my Business

By following those 3 steps I’m able to finish all my tasks on time and have more free time for my family. I’ve created a weekly schedule that is easy to follow even if an unexpected event happens. That is the beauty of being my own boss, I can create my own schedule around my family life.

What about you, how do you juggle between family life and business?

#personalbranding #marketing #edinburghpersonalbrandingphotographer #womenentrepreneur #edinburgh #personalbranding #marketing #personalbrandingphotography #personalbrandingphotographer #morethanheadshots

New haircut – New Profile Photo

After one year and so, I finally had my haircut done and a few days ago I updated my profile photo on all the platforms that I use. Yesterday while catching up with one of my close friends, in our conversation came up my profile photo change and she said to me: But you look the same why did you change it. And I thought I might tell you the answer because many people have this same question too.

When you have any physical transformation from hairstyle or hair colour, weight loss or gain, new wardrobe style etc, to your family and friends you look the same. I mean, they will notice the change but for them, you will always be you, your authentic self. That is why my friend told me that I look the same because for her no matter what crazy change I do I will always be me.  

But for your clients, that is an entirely different story. Don’t take me wrong, your existing clients will still recognize you but for them and for your future clients that can be a sign of unprofessionalism and that will definitely affect your credibility. In my opinion, to run a successful business you must show professionalism at any time, therefore if any changes happened, from service or staff changing to physical appearance it must be up to date on all platforms that we use professionally.

The Importance Of Networking


When you start learning about how to market your business, you will find out that they are many ways of promoting your business, and one of them is Networking. At those events, you will have the chance to meet with like-minded people and introduce yourself and your business. I know for many people this can be a very scary thing to do, but because now all those events are online, I think we should all take an advantage of the situation and boost up our confidence by attending those online events and be more prepared for whenever they will resume face to face. I know I did it.

In the past year due to the Covid restrictions, like many others, I could not work, but that did not stop me from connecting, learning, and growing. I found a few of the local networking clubs that are the right ones for me and my business, and I am attending their events a few times a month. The way I am seeing it, Networking is not a quick fix to your problems, but it is a long-term investment into your business.

That is how I met the lovely lady in the photos, Pinky. She is the founder of Netwomen.co, a Global Network for Women. It is a group of lovely ladies that are incredibly supportive, helpful, and inspiring. I absolutely enjoy every session with them and cannot recommend them enough to you.


How often should I update my profile photos?

While I strongly recommend that everyone who wants a strong presence online for a successful business needs to update their profile pictures (first to be more consistent across sites and second to genuinely reflect who they are and what they do) a follow-up question always comes up: How often should I update my profile photos?

As a very loose rule of thumb, I would say that changing your profile picture more than once every week is too often, and less than once every two years is too seldom.

From a personal and social perspective, having an updated profile picture indicates to others that you are active on social media.

Have you ever noticed that people who have an updated, professional, and consistent profile picture seem more organised than those who do not? In my opinion, these days, a social media profile picture is equivalent to what an ‘appropriate job interview outfit’ was 20 years ago. Appearances can speak volumes.

Another great thing about updating your profile photo is that notifications of this update are pushed up to your network by most of the social platforms and are rated with higher importance than other content.

Therefore, in summary, I think updating your profile picture should be part of your social media strategy and needs to be done every 2-18 months.